Zhuhai, China, September 28, 2021 – This year, PEI-Genesis celebrates its 75th anniversary. In 1946, Murray Fisher and Bernie Bernbaum, two close friends, jointly founded the Philadelphia Electronics Company, the predecessor of PEI-Genesis, in Philadelphia, USA. To date, PEI-Jet has operations in many countries and regions around the world, supporting industries such as global aviation, oil and gas, industrial, railway and medical. It has 4 automated factories in North America, Europe and Asia with more than 700 employees and operating income of more than 250 million US dollars.
PEI-Genesis Headquarters, Philadelphia, Pennsylvania, USA
“In today’s world market is changing rapidly and technology is changing rapidly, the values of PEI-Genesis have always remained unchanged,” said Mr. Steven Fisher, Chairman and CEO of PEI-Genesis: “For decades, we have been adhering to honesty, trustworthiness and pioneering innovation ( Integrity & Innovation), Continuous Measurable Improvement, A Team Approach, Respect for the Individual and the “ICARE” values of Excellence to Our Customers, are committed to creating for customers More added value is the belief of PEI-Genesis, which helps us to be more competitive in the rapidly changing global market.”
Clear development direction, focus on connector value-added services
From a small company whose business scope includes vacuum tubes, connectors and other semiconductor devices, to an international company with operations in many countries and regions around the world, with the reputation of “trusted connector expert”, how does PEI-Genesis Have a clear development direction and gradually consolidate its influence in the connector industry?
Mr. Steven Fisher, Chairman and CEO of PEI-Genesis
In the 1970s, the semiconductor industry was in full swing. As the second-generation manager of PEI-Genesis, Mr. Steven Fisher officially joined the company. By observing and forecasting the development of the market industry, he made an important decision to focus the company’s strategic direction on precision connector solutions and give up other semiconductor businesses. Mr. Steven Fisher recalled: “At that time, I mainly considered three strategic factors. First, the development direction of the company’s industry should be stable growth, rather than big fluctuations. Second, the company’s business must be able to provide customers with more added value. Third. , to be able to cooperate with the world’s leading brands.” This decision was a huge directional change for his father, Mr. Murray Fisher, the company and its employees. Not only that, Mr. Steven Fisher also proposed that in addition to connector products, the company should be able to provide professional consulting services for connector products. Since then, PEI-Genesis has invested heavily in and cultivated the technical knowledge and customization capabilities of its employees to understand the specific requirements and applications of connectors in different industries.
In 1952, PEI-JET officially became an authorized assembly plant of ITT Cannon and provided value-added services to customers, which marked that PEI-JET officially moved from an ordinary Electronic component distributor to a connector expert who can provide value-added services.
Global strategic layout establishes the industry status of “connector expert”
With the clear development direction, under the leadership of Mr. Steven Fisher, PEI-Genesis officially opened its globalization path through a series of strategic layouts.
PEI-Genesis has global production bases
In the 1990s, PEI-Genesis’ factory in South Bend, Indiana, USA, became the world’s leading connector assembly factory at that time. Subsequently, PEI-Genesis’ Southampton plant in the UK and Zhuhai plant in China were completed and put into production. In 2016, it completed the acquisition of Chandler FilConn Co., Ltd. in Arizona, USA. So far, PEI-Genesis has 4 AS9100D certified automation factories in North America, Europe and Asia, and has set up sales offices in North America, UK, Germany, Italy, France, Israel, Turkey, India, China and other countries and regions .
In addition to branches, the global strategic layout is also reflected in product inventory. PEI-Genesis has more than $100 million worth of in-stock connectors from over 20 industry-leading manufacturers including Amphenol, ITT Cannon, Anderson, Cinch, Conesys, LEMO, Souriau-Sunbank, Positronic, etc. Globally, 70% of PEI-Genesis’ shipments are assembled to order.
Relying on the advantages of massive global stock inventory, rapid assembly and manufacturing capabilities, one-piece minimum order, 48-hour fast delivery, and local services from professional engineers and expert teams, PEI-Jet connectors have quickly been recognized by the global market and customers. It has established its industry status as a “trusted connector expert”.
Since PEI-Genesis’ Zhuhai factory was put into production in 2015, PEI-Genesis Asia Pacific has been the fastest-growing market for PEI-Genesis for several consecutive years. At present, Peijie Zhuhai factory has 11 original authorized assembly production lines such as Amphenol, Souriau, ITT Cannon, etc. It is also the only authorized assembly factory for many brands and product series in the Asia-Pacific region. In the future, Peijie Zhuhai factory will add more original authorized assembly production lines such as D-Sub series, ITT commercial 5015 series, 62GB series, and wire harness assembly services to better serve the local market.
Conform to the development of the times and strengthen online and local service capabilities
As the market changes and technology develops, the new generation of engineers and purchasers are more inclined to use the Internet to search for solutions. In line with the development of the times, PEI-Genesis launched the MyPEI online platform (www.peigenesis.com) in 2010 and officially entered the field of e-commerce. PEI-Jet’s e-commerce platform is not only a procurement tool, customers can also obtain professional online consulting services, product information, product inventory, industry experience, and order tracking through this platform. With the help of this e-commerce platform, more customers can learn about PEI-Jet’s interconnection solutions and advantages, improve the population and efficiency covered by PEI-Jet’s professional services, and aim to better serve global customers.
PEI-Genesis Zhuhai Factory
At the same time, PEI-Genesis will further strengthen its local service capabilities. In 2021, PEI-Genesis will set up local sales engineer teams in Vietnam, Indonesia, South Korea, India and other countries. The sales office in Singapore is also under preparation and is expected to be put into use in September 2021. “The Asia-Pacific region is the fastest growing market for PEI-Genesis, and we will continue to enhance PEI-Genesis’ local service capabilities,” said Mr. Xu Menglan, general manager of PEI-Genesis Asia-Pacific: “Especially in the Chinese market, PEI-Jet’s services The long-term strategy is to support China’s local industries, including aviation, railways, new energy, oil and gas, industrial automation, medical care, etc. To realize the vision of rooting in China, integrating into the supply chain of Chinese industries, and supporting Chinese customers.”
The “ICARE” values of honesty and trustworthiness, pioneering and innovative, excellence, unity and cooperation, respect for individuals and providing excellent service to customers are the unchanging values of PEI-Jet for 75 years, and it is committed to creating more added value for customers. driving force. Standing on the starting line for the next 75 years, the 75-year-old PEI-Genesis is young.
Founded in 1946 and headquartered in Philadelphia, Pennsylvania, PEI-Genesis, distributes and authorizes the assembly of precision connectors of world-renowned brands. PEI-Genesis’ unique advantages include massive parts inventory, 48-hour quick assembly, wire harness processing and engineering design capabilities, providing support for connector solutions for the military, medical, aerospace, transportation and energy industries around the world. PEI-Genesis has four plants in South Bend, Indiana, Chandler, Arizona, Southampton, UK, and Zhuhai, China, as well as sales offices in the Americas, Europe and Asia. For more details, please visit the company’s official website: www.peigenesis.cn