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According to data released by market research agency Canalys, Samsung ranked second in the Indian smartphone market in the third quarter.
According to the data from market research agency Canalys, Samsung ranked second in India’s smartphone market with a market share of 20.4%, while vivo, which previously ranked second, fell one place to third.
The Indian smartphone market is the most important overseas market for Chinese mobile phone companies. As early as 2014, Xiaomi began to enter the Indian market. After years of hard work, Xiaomi won the first place in the Indian smartphone market in the third quarter of 2017. occupy this position.
It was Samsung who was defeated by Xiaomi. Before that, Samsung ranked first in the Indian mobile phone market share for several years. The Indian brand micromax was expected to beat Samsung, but then Samsung reversed and stabilized its position, and micromax gradually declined.
Following Xiaomi’s success in the Indian smartphone market, vivo and OPPO also entered the Indian market in 2016, quickly beating out local Indian brands to the top five.
In 2018, OPPO established the realme brand, and realme developed rapidly and independently. In 2019, realme also ranked among the top five in the Indian smartphone market. As a result, Chinese mobile phone companies occupy four positions in the Indian smartphone market, forming a siege of four Chinese mobile phone brands. Samsung’s situation.
After entering the Indian market, vivo has developed rapidly. By the third quarter of 2019, vivo defeated Samsung and won the third place in the Indian smartphone market. This is another major setback for Samsung in the Indian mobile phone market. It seems that Samsung has not won the Chinese mobile phone companies. Opportunity, Samsung has squeezed only 1% of the market share in the Chinese market.
In the face of the offensive of Chinese mobile phone companies, Samsung began to learn the Internet marketing Model of Chinese mobile phone companies, launched the M series for the Indian online mobile phone market, and launched a fierce battle with Chinese mobile phone companies in India online and offline, but it failed to save the situation. How did Samsung overtake vivo and regain the second place?
Baiming Technology believes that the well-known Sino-Indian relationship has negatively affected Chinese mobile phone companies, and Indian consumers have turned to support Samsung from South Korea, which has led to a rapid recovery in Samsung’s shipments, thus beating Chinese mobile phones. The company vivo, in the coming period, Samsung’s mobile phone shipments in the Indian market are expected to continue to grow.